Dr. Wendy Guess
Associate Teaching Professor | COIL Faculty Fellow, FIU College of Business
“Marketers need to keep learning because the people we hope to connect with keep changing—their lives, expectations, and ways of communicating evolve alongside the tools we use. Adaptability starts with being curious enough to question an assumption and willing to change course when we learn something new. Like any behavior change, lifelong learning becomes more sustainable when we make it a habit: listen, try, reflect, and adjust. That habit helps us stay connected to the people behind the data.”
Explore more perspectives on adaptability and lifelong learning in the full article.
